Reasons to Add a Podcast to Your Content Marketing

How can you set yourself apart from your competition?  Publishing online content is a great start, as long as, you do it consistently.  More importantly, high quality content aimed at your target market will help build trust, credibility and position you as an expert in your field.

Video has widely become the go-to platform to delivering your message, however, for the on-the-go business owner it’s not as easy to consume as an audio podcast.  Listen in as Rick and Bill discuss how easy it really is to add to your marketing strategy.

In this episode you’ll learn seven ways you can benefit from podcasts even without recreating content from your existing videos.

Bottled Business Sense Show

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.

[Originally aired on April 14, 2015]

Check Out Social Networking Podcasts at Blog Talk Radio with BOTTLED BUSINESS SENSE SHOW on BlogTalkRadio

Are You Social Selling Your Business?

Social Media isn’t just for kids anymore.  It’s a powerful strategy for every small business owner and entrepreneur.  It’s no longer an option.  It’s a way to attract talent and customers, help you sell your products and ideas, and establish your credibility and authority in your market space.  Experts refer to it as Social Selling your business.

If you connect with your target market using social media to promote your product or service, you’re Social Selling.  

Join Rick & Bill and learn 3 simple tips to help you leverage the power of social selling your business.

 

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.

 

Bottled Business Sense Show

 


Consumers make buying decisions about services or products every day, but, many times they have no real experience on how to choose one over the other.  What is it that makes  them decide to try something new and even unfamiliar with?

It comes down to the words you use to sell your product or service.   These words play a big part on how we make that final decision.  The can help make a purchaser more comfortable or even feel safer on an emotional level if you choose your words wisely.  And good marketers know that certain words sell better than others.

Join Bill and Rick to learn how to influence consumers to buy your product or service with just a few simple words.

Bottled Business Sense Show

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.


Business owners need to understand how to connect their marketing with sales to be effective in getting new clients.

Does your sales efforts support your marketing proposition. Are you selling before you’ve qualified your prospects interest? Do you understand what your client really wants? Are you asking for the business? Is your marketing compelling enough to get them to contact you? And are you making the right impression so that selling is more relaxed?

Join Steve, Rick and Bill to learn how to create a marketing plan that generates leads and a sales approach that closes deals.

Steve Smith – GrowthSourceCoaching.com
steve@growthcoursecoaching.com
949.951.9163

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182


Content marketing can be a primary method to growing your business, but, constantly coming up with original content ideas can be a serious challenge.

The key to finding great topics can be as easy as discussing relevant and current topics about your industry or browsing popular sites in your niche.  This will give you a good idea what your audience is actually interested in.

In this episode, your hosts, Bill, Rick and Steve discuss key thoughts to consider for your content marketing strategy.

Steve Smith – GrowthSourceCoaching.com
steve@growthcoursecoaching.com
949.951.9163

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182



 

The convenience of mobile has made it more convenient to view and search for video content on the web. As manufacturers develop mobile devices with higher resolution and faster processing speeds, there’s a major shift in viewing habits that business owners can capitalize on.

Robert Kyncl (Chief Business Office @ YouTube) reported at this year’s CES (Consumer Electronics Show) in Las Vegas, that the time spent on mobile video consumption has now exceeded the time spent on social media.

Learn more from Rick and Bill as they discuss how to include mobile in your overall marketing strategy.

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222


Too many business owners run their companies from one year to the next without ever stopping to evaluate their results and determine what they must do to achieve greater results. Join Bill, Rick and Steve for a discussion on how to assess and determine what worked and what needs to change before setting new goals for 2016. Taking the time to understand how you got here and what you must do to improve in the new year is critical for being able to achieve new levels of success.

Steve Smith – GrowthSourceCoaching.com
steve@growthcoursecoaching.com
949.951.9163

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

http://bottledbusinesssenseshow.com