In today’s world of marketing, attracting new customers is a continual struggle for many businesses. From the time and expense of investing in services that may not work to the uncertainty of feast and famine revenue swings, effectively building and maintaining a loyal customer base can seem impossible at times. That’s why identifying and developing niche markets based on specific customer needs and wants is the most cost effective way to dominate the market you serve and work with customers who value what you do. In this show, Rick and Bill discuss marketing principles with their special guest, Steve Smith, a premier business coach and marketing consultant. Learn how to develop your most profitable niche markets and enjoy the benefit of working with customers you want the most.