Reasons to Add a Podcast to Your Content Marketing
How can you set yourself apart from your competition? Publishing online content is a great start, as long as, you do it consistently. More importantly, high quality content aimed at your target market will help build trust, credibility and position you as an expert in your field.
Video has widely become the go-to platform to delivering your message, however, for the on-the-go business owner it’s not as easy to consume as an audio podcast. Listen in as Rick and Bill discuss how easy it really is to add to your marketing strategy.
In this episode you’ll learn seven ways you can benefit from podcasts even without recreating content from your existing videos.
Bill Bernard – WFBLegalConsulting.com
Rick Moscoso – Captivate365.com
The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.
In this episode, Rick and Bill discuss the importance of having a personal brand that’s congruent with how your target audience perceives your company, product or service. Discover a simple process that will help you improve your brand recognition with your customers.
You’re ready to start marketing your product or service online, however, you’re challenged with knowing what to say and how to say it. In this episode you’ll learn how to organize your delivery with a structure that describes:
1) The “Why” you do what you do so it draws in the interest of the viewer.
2) The “How” you do it (your value proposition) that makes you different from your competition.
3) The “What” you do and how your customer will benefit exclusively from your company.
Click to download: The Basic Tools of Media Marketing guide
On today’s episode, you’ll learn about the basic video and audio tools that you can use to improve the production value of your online content. Even if you’re on a small budget, we’ll discuss very simple ways to up your game at a very low investment.