Facebook provides a valuable way to target your message to your specific target market.  In most cases, it can also be a much more cost effective and efficient use of your marketing dollars.  The questions most commonly asked is… “How do I begin using Facebook marketing for my business” and “Can I expect a noticeable ROI with my efforts?”  

In this episode, join Rick and Bill as they discuss how to begin marketing using Facebooks ads along with the value of using Facebook Live.

Bottled Business Sense Show

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.


Reasons to Add a Podcast to Your Content Marketing

How can you set yourself apart from your competition?  Publishing online content is a great start, as long as, you do it consistently.  More importantly, high quality content aimed at your target market will help build trust, credibility and position you as an expert in your field.

Video has widely become the go-to platform to delivering your message, however, for the on-the-go business owner it’s not as easy to consume as an audio podcast.  Listen in as Rick and Bill discuss how easy it really is to add to your marketing strategy.

In this episode you’ll learn seven ways you can benefit from podcasts even without recreating content from your existing videos.

Bottled Business Sense Show

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.

[Originally aired on April 14, 2015]

Check Out Social Networking Podcasts at Blog Talk Radio with BOTTLED BUSINESS SENSE SHOW on BlogTalkRadio

Are You Social Selling Your Business?

Social Media isn’t just for kids anymore.  It’s a powerful strategy for every small business owner and entrepreneur.  It’s no longer an option.  It’s a way to attract talent and customers, help you sell your products and ideas, and establish your credibility and authority in your market space.  Experts refer to it as Social Selling your business.

If you connect with your target market using social media to promote your product or service, you’re Social Selling.  

Join Rick & Bill and learn 3 simple tips to help you leverage the power of social selling your business.

 

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.

 

Bottled Business Sense Show

 


 

Email is a great way to communicate with your followers and customers, however, in today’s advancing technology of spam filters and Gmail’s promotions folder, it’s not as easy as it once used to be.  

Marketing your business through email is becoming more and more challenging and if you’re not in the habit of fine tuning your strategies, you’re probably experiencing disappointing responses and results to your campaigns.

Join Rick and Bill as they discuss 6 ineffective reasons why your email marketing may not be working in today’s environment and what to do to improve on your efforts.

Bottled Business Sense Show

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.


Consumers make buying decisions about services or products every day, but, many times they have no real experience on how to choose one over the other.  What is it that makes  them decide to try something new and even unfamiliar with?

It comes down to the words you use to sell your product or service.   These words play a big part on how we make that final decision.  The can help make a purchaser more comfortable or even feel safer on an emotional level if you choose your words wisely.  And good marketers know that certain words sell better than others.

Join Bill and Rick to learn how to influence consumers to buy your product or service with just a few simple words.

Bottled Business Sense Show

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.


 

There are very few people who can transcend the bounds of politics and social justice, religion, sports, and business marketing, all in one lifetime. This show is dedicated to a unique individual who taught that business acumen can indeed be founded on “the right stuff,” thus simultaneously merging successful entrepreneurship with our own independent nature.

Join us to hear more on the Bottled Business Sense Show.

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222
wfblegalconsulting.com/bottled-business-sense-show/

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182

The Bottled Business Sense Show provides practical business perspectives that uniquely emphasize both legal and media marketing strategies that protect and insure the longevity of your business.


Business owners need to understand how to connect their marketing with sales to be effective in getting new clients.

Does your sales efforts support your marketing proposition. Are you selling before you’ve qualified your prospects interest? Do you understand what your client really wants? Are you asking for the business? Is your marketing compelling enough to get them to contact you? And are you making the right impression so that selling is more relaxed?

Join Steve, Rick and Bill to learn how to create a marketing plan that generates leads and a sales approach that closes deals.

Steve Smith – GrowthSourceCoaching.com
steve@growthcoursecoaching.com
949.951.9163

Bill Bernard – WFBLegalConsulting.com
bill@wfblegalconsulting.com
949.698.6222

Rick Moscoso – Captivate365.com
rick@captivate365.com
949.667.1182