Is your marketing stagnant? Does it seem a bit dated and uninteresting to your target audience? What strategies do you need to consider in order to refresh your messaging to your your target market? Rick and Bill discuss 4 simple ways that you can use to revitalize your marketing by delivering high value content, recognizing your buyer persona’s, understanding their buying lifecycle stages, and utilizing your company’s culture to captivate your audience.
Bill and Rick explore employer-employee concerns over the implementation of drug testing and when physical exams are required in the workplace. Learn when and how they are proper in terms of being both statutorily compliant and constitutionally allowed. The interaction between the imposition of exams and testing with the Americans with Disabilities Act (ADA) and California privacy rights is explored in conjunction with the proper procedures required to allow testing and exams to take place.
In this show honoring our veterans, Bill and Rick discuss the incredible degree of involvement our service men and women have in the workforce, as well as the training and development programs available to vets and their families and how they might access the necessary capital to start an enduring business enterprise. We dedicate this show to our veterans and pledge that WFB Legal Consulting, Inc. and R2 Visual Studios, as well as The Bottled Business Sense Show, will always be there to lend a hand.
In today’s world of marketing, attracting new customers is a continual struggle for many businesses. From the time and expense of investing in services that may not work to the uncertainty of feast and famine revenue swings, effectively building and maintaining a loyal customer base can seem impossible at times. That’s why identifying and developing niche markets based on specific customer needs and wants is the most cost effective way to dominate the market you serve and work with customers who value what you do. In this show, Rick and Bill discuss marketing principles with their special guest, Steve Smith, a premier business coach and marketing consultant. Learn how to develop your most profitable niche markets and enjoy the benefit of working with customers you want the most.